Etro Reviews

Senior printed in colors, bohemian inspirations strong smelling cultural melting pot, special attention for weaving and other techniques … authentic Italian house Etro is all this at once, with a little more soul because of family saga, invitation to travel and eccentricity.

The adventure began in 1968 when Giacomo Etro launched his company initially is a simple textile factory. It specializes in cashmere, she dyed in a color palette that is both original and elegant. The quality of the work Etro is soon to make its reputation. To find new color harmonies or unpublished reasons, Giacomo was inspired by his many trips to Asia.

What will make the success of this already successful business, the Paisley pattern that appeared in 1981 and which became the trademark of the house. That same year, Giacomo Etro decided to extend its concept: beautiful fabrics both elegant and original will be used to develop the ready-to-wear, and always with the same concern for perfection, while emphasizing material is omnipresent and at the heart of creation.

It develops quickly a line of leather and experimenting with new techniques to modernize the Paisley Jacquard: he plasticized, deals in many ways … The headquarters of Etro is located in Italy in a beautiful Art Nouveau mansion all near the headquarters of Prada. In the 80s, Etro is a house that quietly thrives, his work is acclaimed by the elegant bohemian country and everything is fine.

But in the 90s, the brand will undergo a revolution: it will present its collections during fashion weeks. Leading commands include Kean Etro, the son of Giacomo for man line (a few years later, is his sister Veronica – graduated from St. Martins School – who will take care of women line). The young man propels Etro in another sphere, making trendy shoe, hype and fashionnement desirable. Kean Etro is a dynamic and enthusiastic boy who frankly introduces the colors in a menswear sometimes a little dull.

Each of his presentations surprise and delight the critics, while shops snapped his creations. The brand also has many fans in the United States, despite the high price of this luxury brand did not hesitate to rush at Bergdorf Goodman to acquire the latest information. The Kean / Veronica duo works well, helping to give a special place Etro. They mix past and present mingle art to fashion and continue to honor the momentum established by their father, who is always innovating. The eccentric silhouettes and striking wildly in the air time Veronica continue to seduce fashionistas.

Kean meanwhile has become a mentor for look to adopt many of the men connected to Manhattan and uber European males. In addition to distill a style both hype, colorful, inventive, sophisticated, elegant and always ultimately different from what exists in the market, Kean Etro proves to be a humanist. Indeed, he has devoted much time and money to design, with a team of experts, clothing suitable for people in wheelchairs, and makes a point to rhyme production environment.

Giacomo’s passion for the exotic and aesthetic heritage of all these people met during his travels continue to lead his children, so that the modernity of about never losing sight of the roots of the house. Whether for the ready-to-wear lines or interior decorations, colors and patterns always have a predominant importance.

Kean Etro is the real soul of the house, his brothers managing the business side while his sister Veronica brings a touch of femininity. He is the one that galvanizes, which takes the claw on unknown paths. It’s a real Peter Pan of modern times, who likes to play with the codes, colors and universe, while managing to print in his creations his amazing positive outlook on life.

Etro is now a world-class home, her collections are sold on five continents in the most upmarket boutiques. Whether accessories, perfumes, household linen or even ready-to-wear, all exude a special aura borrows this luxury so precious is freedom…

 

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