Recent years luxury in fashion go to the conquest of China and Asia in general. See the evolution of the different campaigns, events and protagonists of the signatures and finish the new’s Chanel to the next autumn/winter 2013 / 2014. This new campaign is not one more among many that they come by these days. It is a key change and is the first in which Chanel gives the prominence of the image from his signature to two Asian models.
Change is here, has been seeing for years but is becoming clearer and the luxury firms have passed try to incorporate Asian trends to bring some of the Asian tops most promising in front of their global campaigns.
Chanel has decided to place to Chiharu Okunugi and a Soo Joo as the image of his new collection autumn/winter 2013 / 2014 is nothing more than the confirmation of everything that remains to be seen in the coming years.
If we do memory Chanel campaigns have always been the most eagerland awaited by Mark power. Surprise with the return of Claudia Schiffer to wander looking for “it girls” no great attraction. Of Joan Smalls to your dear face Delevingne and Saskia de Brauw. All within expectations. Western faces, a feminine beauty with which American and European audiences could feel close.
Chiharu Okunugi is one of the Asian models with greater projection, Japanese in particular. Already know it on the catwalk (recently seen her in Dior, Chanel, and Elie Saab Haute Couture), as in the Soo Joo (Chanel, Gaultier, Armani Privé…), this time from South Korea. Two new faces that you must not forget if you seek to be aware of the listed models.
There’s a third name that accompanies them in the background: Ashleigh Good, British and also with great future.
Chanel already placed its current summer campaign in Japanese culture with great controversy by Ondria Hardin and Yumi Lambert youth. At the moment there is no controversy regarding this new release. It also aims to have it. Its futuristic aesthetic could move to any context related to ‘ 2001 a space Odyssey ‘ add years of collections of Chanel.
See complete gallery» Chanel campaign autumn/winter 2013 / 2014 (12 photos)
If you want to see again the parade of high Couture autumn-winter 2013 / 2014 Chanel can do so in this video.