Purity of the cup, playful details that come up the garment, grace and delicacy, minimalism seen and reviewed by the whimsical desires of an actress at heart … Les Prairies de Paris, the charming pieces easy to wear, finely creative with that little something extra that makes the difference.
When we discover the collections of the Prairies de Paris, we imagine well the personality of the creator: playful, romantic, but furiously perfectionist and caring every detail. And it is hardly mistaken because Laetitia Ivanez is a young Southern woman, full, determined, cheerful and fresh. His first love was for the theater, but life decided otherwise…
Little, she loved watching his father design gauze skirts, dyed it and let dry in the sun of Marseille. Laetitia has drawn his cravings colors, delicate dreams and perception of beauty: nature, romantic, authentic, refined…
Then his father decided to go to Paris, to develop a line of clothing that early success. The highlight of the collection is the famous petticoat two-stage appeals to buyers and is selected for the show ready-to-wear. Ironically, Mr. Ivanez will die on the first day of the show. Laetitia, who is passionate about theater and then working at Agnès B to pay his way, can not leave fallow the work of his father and decided to go for it.
She decided to perpetuate this brand he named “Les Prairies de Paris” to bring some greenery with him, that of his native south who lacked both. So she embarks on the adventure with all the energy of its own. She draws badly, but it does not matter at this keen words and Drama, who has no trouble making himself understood modellers expressing his ideas to force gestures and words.
In 1997 she opened the first shop “Prairies de Paris” in the heart of Saint-Germain. Laetitia then devotes all his time to the family business. The petticoat, flagship room of the house she kept in memory of her father, she adds her own touch, a mix of Parisian elegance and Mediterranean fantasy.
She chose to base its work on the cut, because for her it is the backbone of the product, the first contact to the client with the garment when she looks in the mirror. For this, Laetitia does not hesitate to start a model over and over again until it does. The graphic simplicity of the cuts is fringed with delicate details sometimes ultra feminine, sometimes mischievous. For substances, their choice is toward lightness and softness…
With the arrival of his first child, desires coveralls and liquette come to him. So she quickly launches the line “Good Mother”, which accepts the spirit of “Prairies de Paris” for children. 2000 – 3 years after opening its first store – it during scroll Bon Marché, allowing its claw to complete seduce Parisians.
Later, following the positioning change shoemaker André, Laetitia Ivanez offered him a partnership. The designer creates for the sign a shoe collection. The event is relayed in the press, and within days the client literally rob shops. This is a resounding success that will launch the creative / concept widely ever since to bring luck to Andrew.
But Laetitia Ivanez does not stop there: it enriches since its collections of shoes, bags and very refined jewelry that complement and diversify its offering. Les Prairies de Paris, rich with a child online and many accessories, grow fast. In 11 years, the Teenage actress became stylist manages a master hand his small business and sells its creations in over a hundred outlets.
The success of the brand has not stopped Laetitia Ivanez to keep it simple. She said that if she put on refinement for its collections, its style is rather extremely casual. For the designer, the look comes from the personality, not a manual to apply …
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