At 81 years, nobody can say that Oscar de la Renta and his signature continue not reinventing the world of fashion. The last has been to present his campaign autumn/winter 2013 first time through of the Erika Bearman Instagram, the PR of the firm and that is under the nick @OscarPRGirl.
Only a few days ago that the trailer for the film about Steve Jobs arose through this social network, and now the turn to the world of fashion thanks to Oscar de la Renta has had. IRIS Van Berne, Kate Bogucharskaia, Patrycja Gardygajlo they are the models of the campaign.
The first photo of the campaign focuses on the jewelry, but we must not lose sight of the rest of images, remember that This is the collection that John Galliano has participated and as we saw in the parade, their presence is visible in the looks of this collection.
And why exhibit at Instagram? Maybe because the presence in the world 2.0 increasingly is more important for firms and that the purpose of Oscar de la Renta is reaching to firms with more presence in social networks that are Burberry, Michael Kors and signatures of low-cost Topshop, Forever 21 and H & M. Whatever it is, the truth is that thanks to this different way of presenting his campaign, signature has achieved great impact.