What Fashion: The New Movement in Fashion Campaigns

The fashion world is changing rapidly, before the fashion brands struggled in his campaign models more top of the moment, almost always have girls with class and that actually live fashion closely. Now everything seems different, the singers and celebrities become protagonists of the campaigns of the major fashion houses in the world leaving the models in a second place, a movement that I call “Tacky fashion”.

Rihanna, Miley Cyrus, Cara Delevingne, Kristen Stewart they are girls which currently are very fashionable, trendy becoming image of signatures as Balmain or Marc Jacobs. But not in image to attend events and pose in photocalls for the firm but images of their campaigns, which will leave the fashion editorials and which will represent a season the firm.

It is clear that almost none of them have class or style, they are rather tacky and look a few looks that they are far from the magic of the catwalk of Chanel or Marc Jacobs. The clear example we have it Miley looking for eccentricity in every look, intending to go to any gala or perform at any awards. They are girls who can own garments of Chanel or Balmain but that neither faithfully represents what is and means the brand. For me a tremendous disappointment and a marketing tool that lets a second fashion.

To see Rihanna for Balmain campaign thought that was very pretty and that Rihanna was the new image but I noticed not too in clothing that bears the same has happened with photographs of Miley Cyrus to Marc Jacos or face for La Perla, I fixed more on who the stars for being rather rare than garments that have been designed, it should be much more important. Cara Delevingne has become the model that has made more campaigns and parades this year and all for being the sister Poppy Delevingne mona and be a little “crazy”.

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